From the real national market, select any company of your choice, wishing to go global. Critically analyze the chosen company based on the following questions.
Questions:
What variables need to beconsideredwhile developing a list of potential countries?
Describe the four steps a firm should take when it is considering going global.
Discuss at least three challenges that a company may face in the early period of expansion.
Describe the three main categories of market entry strategies.
Sample Solution
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