Based on the Sony Corporation, answer the following questions.
1. Identify whether your company has a competitive advantage or disadvantage in its primary industry. (its primary industry is the one in which it has the most sales.)
2. Evaluate your company against the four generic building blocks of competitive advantage: efficiency, quality, innovation, and responsiveness to customers. How does this exercise help you understand the performance of your company relative to its competitors?
3. What are the distinctive competencies of your company?
4. What role have prior strategies played in shaping the distinctive competencies of your company? What has been the role of luck?
5. Do the strategies your company is pursuing now build on its distinctive competencies? Are they an attempt to build new competencies?
6. What are the barriers to imitating the distinctive competencies of your company?
7. Is there any evidence that your company finds it difficult to adapt to changing industry conditions? If so, why do you think this is the case?
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