Outline of today’s session• Your Choices• ASB4904/4905 Applied Business Projects• ASB4524 International Marketing Project• ASB4920/4921/4922 MA/MBA/MSc DissertationYour Choices• You can refer to the Online Module Gazettes 2019-2020• www.bangor.ac.uk/gazettes/then select your degree programme to access the relevantinformationYour Choices• MBA Management, MBA International Business,MBA Banking & Law, MBA Law & ManagementChoose either:ASB4904 Applied Business Projects (ABP)or ASB4921 MBA Dissertation• MA Banking & LawChoose either:ASB4904 ABPor ASB4920 MA DissertationYour Choices• MBA International MarketingChoose either:ASB4524 International Marketing Projector ASB4904 ABP• MBA Environmental ManagementYou must take ASB4921 MBA Dissertation• MBA Information ManagementYou must take ASB4905 Applied Business Projects (IM)Your Choices• MA Business & MarketingEither ASB4920 MA Dissertationor ASB4904 ABP• MA/MSc Business with Consumer PsychologyMust take ASB4920 MA Dissertation / ASB4922 MSc DissertationApplied Business Projects(ABP)• ASB-4904• (ASB-4905 for MBA Information Management)• 60 credits• Organiser: Gareth Griffiths• Available to all MBAs (except MBA EnvironmentalManagement) plus MA Business & Marketing, MABanking & LawApplied Business Projects(ABP)• Four ABP each of which is taught in five half days oflectures, workshops and discussions scheduled over athree-week period (during June 8th – 26th 2020).• Assessment is by 4 pieces of coursework of 3000 wordseach• Coursework deadlines on 1st September 2020The five areas
Business Planninge-Business and the Value ChainInternational BusinessData AnalyticsIssues in Financial StabilityBusiness Planning– understanding the process of establishing a venture fromidea generation to the completion of a full business plan.Following a plan through its stages, including businessdescription and the market, development and production,sales and marketing, management team/organisation and thefinancial planAssignment focusses on the production of a business planE-business and the valuechainImpact of e-business to individuals, organisations, communities andnations.Develop an understanding of the business models available and theissues involved in developing an e-Business strategySecurity, data protection, social media and ethicsCase studies from startups to large organisationsInternationalBusinessAnalysing the conditions in the international environment thatdrive trade between nations and the issues facing companiesand governments.Behaviour of consumers, workers and managers inmultinational enterprises (MNEs), small and medium-sizedenterprises (SMEs) as well as the public/governmental sector.Case students from a range of industries.Data Analyticsa subset of Predictive Analytics focusing on predictions about thefuture.Use of data and quantitative models as well as evidence-basedmanagement and judgement to produce alternative point and densityestimates, paths, predictions and scenarios for the future …….Forecasting analytics is the key for an effective and efficient appliedbusiness and industrial Forecasting process. Applied … as focus isprimarily on evidence-based practical tools and algorithms forbusiness, industrial and operational forecasting methods andapplications,Issues in Financial Stability•This ABP aims to cover the main financial stability issues affecting the financial andbanking markets. Bank risk management, financial regulation, financial stability, theimplications of the new financial competitors (from FinTech to BigTech such Amazon, &Google) and financial digitalization.•Bank risk taking management practices•The impact of monetary policy on bank risk taking•Quantitative Easing•Market concentration and financial stability•Fiscal policies, sovereign debt and financial stability•Systemic risk measurement•Too big too fail policies•Interbank/debt markets and financial contagion•What have we learned from previous financial crises?•New financial regulation•Shadow banking•FinTech and BigTech•Financial stability and Open Banking•Digitalization and financial stability.Features• Enhance the depth of your awareness of more areas ofbusiness and management• 4 pieces of Coursework, rather than the single largeDissertation• Reporting requirements in July & August, but someflexibility• Graduation ceremony in July 2021ASB4920 / 4921 / 4922DissertationProposal: 20% weighting,Deadline of 1st June 2020Dissertation: 80% weighting,Deadline of Jan 2021(for Jan 2020 intake students)The dissertation proposal• Words– Proposal – 1,500 words– Literature review – 1,500 words[3000 words in TOTAL]• Weighting– 20% of dissertation module mark• Submission deadline = 1st June 2020– Electronic submission onlyFor those doing ASB-4524 (International Marketing Project) theprocess is a little bit differentWriting the dissertation proposalA template (i.e. what to include)• Title of the project• Name, student number,e-mail address• Word count• Summary• Problem statement andresearch questions• Aims & objectives• Rationale/justification• Brief literature review(1,500 words)• Research methods(at least 500 words)• Ethical considerations• Timescale/plan• Resources/costs• Any other factorsAdvice on the Proposal• Business / ManagementProf Gareth Griffiths• Marketing (including Marketing Project)Prof Louise Hassan• Your personal tutor and module leaders can also beconsulted• [Banking / Finance / Islamic students:Prof Owain ap Gwilym]Dissertation obligations• The Proposal is an independent task, with generaladvice available but not supervision• After the Proposal is submitted on 1st June, asupervisor will be allocated, who will mark the Proposaland provide feedback• There is then an opportunity by end-June to considerwhether to progress with the Dissertation or switch toABP• While waiting for the proposal feedback, you mustattend the seminars offered in June.Dissertation obligations• If continuing with the Dissertation, regular meetings withthe supervisor will be scheduled (face to face, inBangor)• The Dissertation submission involves online submissionof all your data and results.• The text is checked in Turnitin.• External examiners view the dissertations.Thank you!Questions?Some research issues• Can China move to having 80% of their energy from solar power by 2040?• How can the reputation of a business be improved?• Improving the competitiveness of mobile phone industry in India?• Is the circular economy really suitable for businesses in South Africa?• Moving Saudi Arabia beyond oil. Can it really happen by 2030?• Does foreign bank entry lead to more efficient banking markets?• Does outsourcing lower costs in supply chain management?• Are stock market returns and volatility predictable?• Do Information Systems improves the competitiveness of retailers?• Do confusing legal standards inhibit e-Business?Many possibilities – it isup to YOU to decide on atopic providing ………….Writing the dissertation proposal• A detailed statement of– What you intend to do?– How you intend to get the information you need?– When you intend to do it by?• Indicates your ability to conduct the study• Summarise the main literature – theory, evidenceWhy conducta literature review?• Evaluation/implementation– e.g. to critically evaluate relevant research as a basis for improvingorganisational practices• What are the ‘gaps’ in the literature – the key objective• Conducting research– to provide a rationale for your study– to put the study into the context of what is already known about the topic– to discuss the conceptual/theoretical basis for your studyData and methodology• Which data will be collected to answer the question?– Quantitative• structured data collection methods & tools– Qualitative• fieldwork = case study, ethnography, survey• flexible data collection methods & tools• Employ a suitable methodology you studied in ManagementResearch or Research Methods or Financial Econometrics• Remember, simple statistical methods can be very effectiveStructure of your finaldissertation• Title, name, programme, student number, declarations• Abstract• Introduction• Literature review• Methodology• Results• Discussion & interpretation/conclusions• Recommendations• Reference list• INCLUDE a CD/USB containing your data and resultsThe research processIdentify topic & define research questionCritical literature reviewChoose the research strategy (methodology)Access and ethical issuesData analysis (qualitative and quantitative)Writing up / conclusions / recommendationsData collection through:secondary data / sampling / observation / interviews / questionnairesThe research process• Research starts with a problem– Main research question• Need to formulate questions• Sub-questions, which together answer the main research question• Research requires a clear purpose– what are your aims and objectives & how will they be achieved?• Hypotheses• a statement to be tested and accepted or rejectedResearch questions• What is happening?• (descriptive, survey/case study)• How many?• (descriptive, measurement, quantitative)• Why?• (explanatory/predictive, quantitative/qualitative)• How can we improve?• (action research)Literature• Literature = published material• Value of publication depends on type & quality of information• credibility, objectivity, reliability (verifiable)• E.g. journals, textbooks, theses, newspapers, company documents,internet, personal communications• Primary sources• original data collected by you• Secondary sources• reports on original work written by other people (or data collected by otherpeople)BUT DO NOT CUT AND PASTE CHUNKS OF TEXT FROM EITHER THEINTERNET OR OTHER PEOPLE’S WORKSearching For and ObtainingLiteratureUsing Search Terms ExampleTerms appearing regularly in theliterature you’ve read.Both broad and narrow terms.Different words with samemeaning (synonyms)Alternative spelling of the sameword.Abbreviations and the fullterms.Old and new place names wherethese have changed.Downsizing and Redundancy.Services and Restaurants.Motorcycle and Motorbike.Organisation and Organization.EU and European Union.Peking and Beijing.Define Critical?Critical means……providing clearly justified reasonedjudgements about what you have readand are now writing about.• Need good knowledge of the literaturethat both supports and opposes yourideas, i.e. demonstrating yourfamiliarity with the topic,• Show through your writing that youhave this knowledge,A critique of literature• Developing a ‘critical’ approach– To what extent does it answer your research question?– Look for weaknesses in the work you are reading e.g. in thedesign, how findings are reported, limitations, areas for furtherresearch– How does this study compare with others?• Start questioning what you read!If you think the authors ideas are unclear, poorly justified,inconsistent, biased or need to be tested further it oftenmeans that they are!…..….but not enough just to state so, you need to includeclear reasoning as to why you think this = by justifyingthe points you make you are showing your criticaljudgement.• In doing this you will be providing an analysis of thekey literature, including research that both supportsand opposes your ideas.Literature ReviewDOES and DOES NOT?Critical Literature Review DOES…. Critical Literature Review DOESNOT…• Identify and include the mostrelevant and significant research toyour topic.• Discuss and evaluate the research.• Identify the recognised experts.• Contextualise and justify yourresearch questions.• Consider and discuss research thatsupports/opposes your ideas.• Justify points made logically withvalid evidence.• Distinguish between fact andopinion.• Reference all items referred to fully.• Include all research that is possiblyrelevant to your topic.• Just summarises and describesresearch.• Fail to mention recognised experts.• Fail to justify or mention yourresearch questions.• Only consider and discuss researchthat supports your idea.• Ignore research that opposes yourideas.• Make unjustified or poorly justifiedpoints.• Mix up facts and opinions.• Miss out recent relevant research.• Fail to reference all or some itemsreferred to.Arguments…all arguments have 3 components:• Premises – these are assumptions NOT CLAIMS thatsomething is true or is a ‘fact’. Most arguments arebased on several assumptions but can be founded ononly one!• Inference words – these are indicators that the writeris about to draw a logical conclusion from the premisepresented. E.g. ‘Thus’, ‘therefore’, ‘because’,‘implies’, ‘hence’, ‘it follows that’, ‘so’, ‘then’ and‘consequently’.• Conclusions – an arguable statement about either therelationship between the premises or it is aninference about the consequences given thecircumstances and premises.Be Aware!….discussion may develop its own momentum without any links beingmade to the research questions you are trying to fulfil.Stating the relevance of each piece of theory to the topic of thedissertation overcomes this situation and follow such statements withan account of their significance giving an explanation of how and why.Example:• Mintzberg’s theory of structure provides the means of analysing theorganisational changes that are the subject of this dissertation.• …this quotation mirrors the situation that has motivated the researchproject.• Town planning and stakeholder theory integrates the two key aspectsof this study into…….Remember• Style– A synthesis of current knowledge– NOT a list of journals!– Do NOT plagiarise – use your OWN WORDS• Structure– Identify key concepts– Logical flow, clearly signposted• Referencing!Writing your Literature ReviewThematic approach; write about each theme one at a time.Provide overview of the research topic then narrow toresearch questions or aims and objectives.Provide overview of themes and ideas identified.For each theme summaries, compare and contrast; highlightwhat you’ve found as most relevant to your research.Provide an account of the findings of previous researchshowing how they are related to the theme.Use review to highlight your contribution linking to researchquestions.State these aspects (No. 5) will be explored in subsequentsection.Provide a summary that links to your next chapter.[Button id=”1″]
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