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Identify the specific brand and category of the product/category that your want to follow. It is preferable that this brand has been around in the market for at least 5 years so that you have significant information available online about the history and performance over the years. For example, you cannot just say Pepsi Co., you need to specify that your chosen brand would be Aquafina, from the purified water product category. This will focus your data collection and making the connections that you need to make to consumer behavior concepts. things to know::1. Brand and product category chosen and why that specific one (1 to 2 pages)2. History of the company and brand in particular (2 pages max)3. behavioral marketing terms/concepts that relate to your brand and how and why (1 page for every concept with evidence, APA style in-text citations)4. Observations, conclusions (2 pages min, 4 pages max)5. Appendices 6. References
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