Can you give me an overview of how the General Motors new concept Maven can reach Millennial can be improved and incorporated as a new division within the culture of GM.

Maven is the latest idea that General Motors have forwarded in order to sustain in the industry which is going through a bad phase as there is a steep decrease in sale of cars. There are a lot of reasons that are being analyzed but the primary reason that automobile industry has determined is the Millennials who does not prefer possessing a private vehicle because maintaining and owning a private vehicle today is not at all easy and that too people living in cities find it more difficult in comparison to others as the cost of living is too high. The Millennials prefer Uber and Lyft today because they are convenient and effective and they also have been accepted by the mass and has developed a brand value in the industry.
Maven is the latest venture of General Motors and it is a car sharing service which aims at compensating the decrease in sales that is happening today. It has been observed that more than 80% of the users of Maven are people who belong to the age group of 18 to 34 therefore it can be stated that this idea has actually attracted the youth. Maven already has a brand name that is General Motors so getting a place in the industry is not a challenge but Maven has to live up to the expectations of General Motors and the reputation of the organization has to be maintained by Maven and in order to do that the total set up of the business process has to reviewed at each and every step so that quality is maintained throughout.
 
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