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PRESENTATION ELEMENTS from class lecture.Identify Stakeholders: exp:EMPLOYEESACTIVISTS/ADVOCATES SIDE OF THE STORYSecondary: MEDIAIdentify the Decision Making Process & Outcomes: What was the purpose?Who and How were the resources put together?Show statements and discussOUTCOMESStatements—show and discuss themIdentify Ethical Principles & Philosophies of PR/DecisionsWere IABC guidelines met?Letter of the law was obeyed, was it ethical?Were they honest? With the media, with themselves?Analyze & Evaluate the Solutions (self explanatory)Presentation (8-12 minutes)Gather linksGather picturesGather researchThink of questions to ask audience maybe choose some from the reflections, but also think of othersIs there some sort of activity I could ask my audience to doPut Presentation together in plenty of time to practice, practice, practice.The Fatal FiveReading slidesToo long, too much informationLack of interactionLifeless presentersRoom/technical problemsFixing itFind ways to get audience members involvedLearn how to really organize your materialBe confident behind the podiumSpend more time preparing for the presentationLearn how to create more compelling visualsPowerPoint is your FriendSay the words, Show the picturesUse style to convey substanceUnify elements to create a visual hierarchyDiscover your inner designerWhy study cases?• Examine practices in business environments• Learn from successes and mistakes• Opportunity to analyze decision making step-by-step• Expand knowledge of strategies and tactics• Identify the Problem• Learn about the organization; write an issue statement• Identify key stakeholders• Identify the decision making process and outcomes• Identify the ethical principles or philosophies• Analyze and evaluate the solutionsWould you have done anything differently?* Steps in understanding the case
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