Apple is the world leader consumer electronics and consumer company. Based in California and estabilished in 1977 as Apple computer Inc by Steve Jobs. Recently it has shifted from electronics to iPad, iPhone and iPod along with non electronic products icloud, iOS, Mac OS and Apple TV.
SWOT ANALYSIS OF APPLE
Strength:
1. High Brand equity and innovation
2.Net sales rose up to 28% high during 2015
3. Consumer loyalty High
4. Amazing software and IOS
5. Wide developer Support and design consistency
WEAKNESS
1.High price
2.Lack of variety and features 3. Sometimes Non-user friendly
OPPORTUNITIES
1. High Market potential for smart phones
2. Continued technological advancement
3. More dependency on digitalization
4. Geographic expansion
THREATS
1. Android operating system
2. Severe Competition
3. Samsung could be another threat.
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