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I want you to write comments about these 4 students responses (It’s a discussion board) here and example of a student comment Georgia,I loved reading about your experience buying the Kodiak pancakes – especially as it related to packaging. I remember seeing your product in class and noticing that it appeared quite different from the red and yellow boxes of other boxes of pancakes we saw in class. It’s interesting to see how you made your decision in large part based on word-of-mouth. Did you know you were seeking the additional health benefits from your pancakes before you talked with your family, or was that benefit only one added in after the fact? I think for Kodiak, this will be important to explore because if they’re getting customer’s in via word of mouth, they could benefit from a WOM-enducing loyalty program to get more people into the same customer journey you are on.
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