Let us compare two frequent stay programs of Marriott International, Inc. Franchise Hotel. It was established in 1967 and headquartered in Bethesda, Maryland, USA. There are around 5,230 Marriott hotels across the globe.
The two frequent stay programs of the hotel chain are compared in the form of two types of membership offered by it and are as follows:
Particulars
Type of Frequent Stay Program
Silver Elite Program of Marriott
Gold Elite Program of Marriott
Duration of Qualifying Stay
10 nights with benefits of Rewards Members and extra bonus points.
50 nights with all Silver-Elite benefits and additional attractive perks.
Bonus Points earned
20 % on base points
25 % on base points
Free W-fi
Yes
Yes
Free augmented in-room Internet access
No
Yes
Points rewarded for meetings and other events
Yes
Yes
Guaranteed access to lounge and complimentary breakfast for two persons
No
Yes
Guarantee for a specific type of room
No
Yes
Free room upgrade based on availability
No
Yes
Late checkout (4 p.m.) guarantee on availability basis in resorts and standard hotels
No
Yes
From the above table, we can see that Gold Elite Program of Marriott is superior to its Silver Elite Program as more benefits are available for Gold Elite Program. However, membership for Gold Elite Program will be more expensive than Silver Elite Program.
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