Select a loyalty app program or loyalty card program to evaluate and respond to the following questions as an evaluation of your choice: Describe how the loyalty program works. Are there different levels of loyalty status, for example? In your opinion, are the rewards and perks associated with the loyalty program good enough? Does the customer have some choice? What information is available on the app or card program? Do you find there is enough information about products and services? Upcoming promotions? Is your purchase history readily available? How would you improve the loyalty program and/or the app itself?

The loyalty program adds few points to the consumer’s account on every purchase depending on the value of the purchase. The points can be accumulated and redeemed on future purchases as they can be valued to money for eg. 20 points equal to 1 $.
There are different levels of loyalty status which includes Diamond, Gold and Silver which depends on the value of purchases and the number of points accumulated, used for future purchases etc.
The rewards associated with the loyalty program are good as the points are accumulating on routine purchases of the consumers.
Consumers have choice on when to redeem the points, how much to redeem, what they can purchase in exchange etc.
The app consists of the purchase history, the number of points awarded on each purchase and accumulated, the products that can be purchased with the accumulated points etc.
The information is sufficient to guide the consumers towards making purchases of their choice.
The loyalty program/app can be improved by partnering with various brand stores so that consumers can redeem wherever they wish to.
 
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