Students will document creating an online retail store of your own. Remember, retail involves the sale of GOODS from a single point. You may NOT create a service business such as a hair salon, restaurant, day care, etc. For the purpose of this project, you must create a site to sell goods online.
**PLEASE WRITE ABOUT SELLING ANY OF THE FOLLOWING TOPICS – jewelry, clothing, crafts, coffee/food, skin product, health products, etc.***
Written Portion of the Project:
Each topic listed below must be thoroughly evaluated and planned. You will be using this to you’re your retail website. Identify and label each section (i.e. Part I: A) Store Overview) Bulleted items should be explained in the paragraphs under that section.
Part I
The Store Overview (10 points)
• Identify by name and store signature (logo and/or slogan)
• Mission statement
• Goals and objectives
• Describe the “Look”
• Organizational structure
Part 2
The Customer (10 points)
• Describe target market
• Demographics
• Psychographic trends
• Consumer buying behaviors
• Geographic reach
Part 3
Customer and Employee Service (10 points)
• Consumer policies
• Service offered and level
• Employee policies
Part 4
The Competition (10 points)
• Identify by name direct competition (“key players”)
• Describe your uniqueness/product differentiation
• Indirect competition
Part 5
The Merchandise (15 points)
• Describe merchandise mix
• Identify departments or collections
• Identify Vendors by name
• Identify Classes/Lines of merchandise
• Identify price ranges
Part 6
The Store Website Layout and Design (10 points)
• Layout and flow of pages/collections (Create a diagram if needed.) You will use this to create your web page menu navigation.
Part 7
Advertising Campaign (10 points)
• Advertising Objectives
• Budget for the campaign
• Design the message:
• Media – where will the ad be displayed and why
• Ads scheduling
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