Customer Pain Assignment

Write a 1-page executive summary and a brief statement that I can present in 60 seconds include the following elements below. Due at 3:00 pm on Jan 21

1. A 1-Page Executive Summary
2. 60 second rapid-fire in-person pitch (without digital presentation / slides, presented on 2/11)

Be prepared to give your 60 second pitch of your pain point during class
The Pain Presentation is your first major assignment. The pain presentation is a persuasive presentation in which you must pitch your “customer pain point” to the class. Much like a professional pitch to a client or management team your goal is to:

1. Clearly describe the problem
2. Demonstrate your depth of understanding
3. Tell a compelling story about the opportunity involved with solving this customer pain point.

You have artistic license to structure your presentation in the way you feel is most persuasive; however, your executive summary should include the following elements:

Describe your pain

• In 140 characters what is the pain that you are solving?
• What are the different elements of this pain point?
• Why does this problem exist? What are the causes?
• How strong is the pain? Why do you think so? 

Describe your Customer

• Customer Characteristics/profile
• Number of individuals with this problem?
• Identify Current Solutions
• How are customers currently solving this problem?
• Why are these solutions falling short?

Present your Solution Vision 

• What types of solutions do you think might solve this problem?
• Why do you feel like you (and your classmates) could make meaningful progress towards a solution this semester?

Tell a Story about Impact

• For the customer
• Financially
• Socially
• Environmentally

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