Organizational Behavior is a study of the way people need to conduct and interact with others in an organization to create efficient and successful business. It covers all the aspects of the employees and employers which include personalities, attitudes, values, factors that contribute to employee motivation etc.
Airbus launched the jumbo airplane model A380, it hoped the model would change the future of aviation as it transports more than 500 passengers in a single go which not only caters to the increasing number of passengers travelling through flights but also fits in its strategy to reduce airport congestion. The management and employees are motivated to develop the super planes with a hope for bright future.
However, due to the increasing number of smaller airports, the plans of Airbus went for a toss and airline companies started purchasing midsized aircrafts to accommodate the lesser space for parking and taking off in the airports. This resulted in dwindling number of orders and A380 hadrly received any orders after a decade. This resulted in employee motivation to hit rock bottom and the management decided to stop the production of the planes if they didn’t receive any orders in one to two years.
With the 16 billion $ orders received from Emirates, it provided a respite to the firm as it now can produce the airplanes and hope that this will follow more orders and the objective behind launching the product will soon be achieved. Though it didn’t make the firm completely hopeful and energised, it atleast sparked a positive spirit and hope for a better future.
Hence, this case highlights how continuous failures for a firm in its dream projects results in demotivated employees while success leads to increased motivation to achieve more. The firm, in this case, didn’t lose complete hope and stayed in business for considerable time which allowed it to slowly bounce back.
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