Posted on by Judy

Describe how audience analysis is used in the selection of the direct or indirect organization strategy for a business message?

Choosing the direct or indirect pattern plays a vital role in the audience’s reaction towards the business message.
If the business message is expected to bring happiness, then a direct pattern should be preferred because in a direct pattern the main idea of the message is first highlighted.
If the business message is expected to be unpleasant, then a indirect pattern should be preferred because then the main message can be follwed by the facts and relevant explanation
 
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