Social media channels are designed to be engaging; however, these media are often used by public health organizations and practitioners as a means to disseminate mass information, rather than to engage audiences in meaningful interaction. Harnessing social media to best achieve public health outcomes is a topic of much discussion and study in the public health community.
For this assignment, you will analyze public health communication via social media in your community. Follow a public health organization, local or national, on a social media channel (e.g., Twitter, Facebook, LinkedIn) for at least 3 weeks. In a paper of 1,000 words, address the following:
- Describe the benefits/advantages and challenges/risks of using social media for public health communication.
- Describe the organization you followed and the social media channel you selected. What kind of information is shared on social media by the organization?
- To what degree does the organization engage with users/followers (e.g., responding to questions, engaging in conversation, hosting “chats” with experts, soliciting information)?
- What improvements or suggestions would you make to this organization regarding its social media engagement? Why?
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