Describe the results achieved and the benefits for the Fiesta brand generated by the “Fiesta Movement”.
Please watch the video and answer the questions
- As described in the case history video, what were some of the challenges Ford faced in launching the Fiesta model in the US?
- Why do people buy small cars in the US according to the video case?
- How did the use of social media in China influence the “Fiesta Movement” created to launch the Ford Fiesta in the USA?
- Describe the results achieved and the benefits for the Fiesta brand generated by the “Fiesta Movement”.
5.What do you think about the “Fiesta Movement” social media campaign?
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