Develop a marketing strategy based on each of the four functions to motivate students to stay in school
Imagine that you work as a representative for the marketing department of your college or university and have segmented students into four different clusters, each representing one of the four functions.
Develop a marketing strategy based on each of the four functions to motivate students to stay in school and complete their degrees (make sure that you utilize all four functions).
- Utilitarian function
- Ego-defensive function
- Knowledge function
- Value-expressive function
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