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BUSINESS IS A COMMERCIAL CLEANING COMPANYThe next step you will take in developing your Business Plan is to complete the Business and Industry Profile (step 5) and the Business Strategy (step 6).Business Plan Elements1. Title Page and Table of Contents2. The Executive Summary3. Mission and Vision Statements4. Company History (If you are purchasing an existing business or are looking to expand an existing business)5. Business and Industry Profile6. Business Strategy7. Describe the venture’s product or service8. Marketing Strategy9. Location and Layout10. Competitor Analysis11. Description of Management Team12. Plan of Operation13. Financial Statements14. Loan or Investment Proposal15. ConclusionIndustry Profile and Overview:Industry Analysis-Facts about your industry:What is the total size of your market?Key Success Factors What percent share of the market will you have? (This is important only if you think you will be a major factor in the market.)Current demand in target market.Trends in target market—growth trends, trends in consumer preferences, and trends in product development.Growth potential and opportunity for a business of your size.What barriers to entry do you face in entering this market with your new company? Some typical barriers are:High capital costsHigh production costsHigh marketing costsConsumer acceptance and brand recognitionTraining and skillsUnique technology and patentsUnionsShipping costsTariff barriers and quotasAnd of course, how will you overcome the barriers?How could the following affect your company?Change in technologyChange in government regulationsChange in the economyChange in your industryBusiness Strategy:Your desired image and position in the marketCompany goals and objectives OperationalFinancialSWOT Analysis StrengthsWeaknessesOpportunitiesThreatsCompetitive Strategy Cost LeadershipDifferentiationFocus
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