Media can transform the company Consider whether the use of digital seems to help achieve broader business objectives or contributes the corporate vision. Integration of marketing, IMC and digital strategy Comment on whether the digital seems consistent with the marketing and IMC objectives or if it is a stand-alone activity. Digital strategy (please articulate) State in words what you think the digital strategy is based upon its execution. Evidence of search activity See if you find any evidence of paid search or targeted ad words when you google. Strategically consistent, company-created brand messages Look at whether all executions of the digital strategy are saying the same thing. Degree of company involvement in community management This is likely a guess. But based on your audit, make a statement of the company’s capability in managing their community. Digital tools and social media used by the company List all the different digital and social tools used by the company. Frequency of use of digital and social media tools Consider how often new messages are created. Also state whether this activity is across all tools or whether there is a favoured platfor
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