Entrepreneurship and Innovation Sample Essay

1500 words excluding references and appendix:-   You have been appointed the CIO (Chief Innovation Officer) of a major enterprise. This will be a large enterprise you know or can be chosen from existing global firms where adequate detail of internal operations is available. If you cannot find sufficient information about the firm you choose to study, you may make reasonable assumptions about the firm’s operations, including its new product development (NPD) processes.  You have been given the task of ramping up the firm’s innovative capacity through the development of an innovation plan for a major new project under development within…

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