They are following the five key features of IMC: Customer focused Using all touch points Consistency and single voice Relationship building Affecting customer behavior Checklist: Provide an example of a company that uses integrated marketing communications. Discuss the primary tools of marketing communication from table 1-1 that are used for IMC for this company. Describe specifically how the company uses the five key features of IMC (table 1.2) in a 2-3 page paper in APA format and APA citation style with an additional title and references page. Access the grading rubric. Submit your Assignment to the Drop box.Show transcribed image text They are following the five key features of IMC: Customer focused Using all touch points Consistency and single voice Relationship building Affecting customer behavior Checklist: Provide an example of a company that uses integrated marketing communications. Discuss the primary tools of marketing communication from table 1-1 that are used for IMC for this company. Describe specifically how the company uses the five key features of IMC (table 1.2) in a 2-3 page paper in APA format and APA citation style with an additional title and references page. Access the grading rubric. Submit your Assignment to the Drop box.
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