The first bottom line is the one we all know about profits and Google is clearly no slouch in this area. But Google also considers a second bottom line in the higher calling reflected in its motto (“Don’t be evil”) and in its goal to make information universally accessible.These two bottom lines that form the core assumptions of Google’ sculture permeate into behaviors including a 2010 decision to flout China’s censorship laws,using a herd of sheep to trim the lawn at corporate head-quarters, switching names with Topeka, Kansas, for a day,and an organizational setting that provides supportive services for employees. Leonsis notes that some of these behaviors don’t make sense on the surface—“by refusing to participate in Chinese censorship, the company imperiled billions of dollars in future profit”. The other side of the coin, however, is the second bottom line of pro social values .Google“
protected its status as a happy company at peace with its values— and happy companies are more, not less, likely to continue being successful”.
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