After reading the case “Happy Brands and Ethical Implications” by Gringarten & Fernández-Calienes, pages 125-142, write a case study using the Case Analysis Outline Attached below.
Case Analyses Outline Template.docxDownload Case Analyses Outline Template.docx
Gringarten, H.& Fernández-Calienes, R,. (2019). Ethical Branding and Marketing: Cases and Lessons. New York. Routledge Publishing. ISBN-978-1-13-833727-5
Submission Instructions:
The paper is to be clear and concise and students will lose points for improper grammar, punctuation, and misspelling.
The paper is to be 1000 words in length, current APA style, excluding the title, abstract, and references page.
No references are required.
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