Below are the specific factors that can affect the marketing plan are:
Political Environment: The government is making plans to provide certain subsidies for non-polluting electronic vehicles and hence Tesla must concentrate on this to attract governmental benefits. Also, exporting rules for automobile industry are changing which tesla should take care of so as to ensure that all the corresponding trading are done as per the exporting rules.
Economic Factors: The parts using which a vehicle for tesla is manufactured are getting cheaper and this will directly result in increase of revenues as it will decrease the cost price of a vehicle. The economic conditions of its partner business nations are not that stable and the demand is decreasing which will negatively impact Tesla economically. Paying capacity of people is increasing in some of the nations and tesla should try and compensate from those nations.
Social Factors: The lifestyle of people are changing and they are preferring low polluting vehicles and their purchasing decisions based on the negative impact the vehicle is causing the environment. Fuel efficient and renewable sources are also being preferred and hence Tesla should be concentrating on such trends so as to ensure continued earning if good revenues.
Technological: Technology is changing at an extremely rapid pace and at times it becomes difficult to beat the competition that arises due to technology. Fuel efficient tools, technology for sensors, technology for auto-driving and etc. are changing and Tesla need to keep pace with all such scenarios so as to ensure that they stay in the competition.
Legal factors should also be taken care of as trading laws are changing, limits to the pollution emitting should be adhered to so as to ensure that within permissible limit environment gets polluted because of manufacturing of fuel consumption, lastly to set up a new business in a new state of nation is also not that easy and has some legal complications.
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