Assignment 1 Write a report on an industry’s potential for expanding internationally.
Select an industry and describe its products or services, and summarize industry data such as total size, number of companies, and recent growth.
Summarize global industry data, such as the size of the industry, number of companies, markets, and recent growth. You may present the data in tables or charts.
Identify and describe three major foreign competitors of the U.S. industry.
Compare the strengths and weaknesses of U.S. industry vis-à-vis foreign competitors.
Cite all the sources of information you use. Present your analysis as a 4-page report in a Word document formatted in APA style. All written assignments and responses should follow APA rules for attributing sources.
Assignment 2 Course Project Task 2
Your topic for the research paper is now finalized. You will do preliminary research this week. Use your textbook, Argosy University online library, and authoritative Web sources to research your topic. Keep in mind that your first objective is to identify sources of information. Later, you will select the information you want to use and work on it further.
Identify and briefly describe the qualitative and quantitative data you need for your paper.
Select 3–5 sources of such information and describe each.
Select five scholarly articles about your topic and write a brief summary of each. The summary must be original.
Comment on whether you found the information you needed or if there are gaps in your research that you need to fill.
Present all your work as a 4-page report in a Word document formatted in APA style. All written assignments and responses should follow APA rules for attributing sources.
international_marketing_required_reading.docx
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