Integrated marketing communications is the careful coordination of all promotional messages—traditional advertising, direct marketing, interactive, public relations, sales promotion, personal selling, event marketing, and other communications—for a product or service to assure the consistency of messages at every contact point where a company meets the consumer.
Then think about a product you have considered buying lately or one you recently bought. What elements of the promotional mix were used for this product? Where they integrated? How or how not?
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