Culture derives from family , people and society. As in the case , customers are most valuable assets for the company so it should develop such a plan to mitigate with it. In this company regular free-association sessions, customer interviews, and “follow me home,” visits to customers etc . are some intiatives through which more ideas can be extracted to associate with the culture.
Learning and innovation was one of the key aspect where this company has make its own competitive advantage and effectiveness. Motivation and self idea generation has also impacted the way it has make new dimensions for the business opportunities to tackle.
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