Jazzercise has long been associated with 1980s aerobics. In early 2015, the company launched a rebranding campaign. Review Chapter 2 in the text and the resources for Jazzercise, AND CURRENT ARTICLES then address the importance of the following:
- Corporate mission and rebranding alignment with it
- Defining features of the product/service
- Current competitors
- How the company is differentiating itself from competition
- What is your substantiated opinion of the potential rebrand effectiveness?
http://www.cbx.com/news/cbx-helps-jazzercise-rebrand-with-focus-on-intensity-results/
http://beloved-brands.com/2014/05/19/internal-and-external/
http://www.businessnewsdaily.com/3783-mission-statement.html
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