After studying case of John Maryland, Inc. (JMI) we had concluded few points about his business. These policies and strategies will have great impact on growth of organization and sales profile.
As we know that John Maryland, Inc. (JMI) have business of manufacturing, installation, integration, electronics which can be used for in military and many hi-tech auto, rail, and aviation applications. Those technologies are given below:-
· Radar and Sonar technology
· Mechanical Controls Technology
· Sensors and Displays
Major source of sale is in US, which is contributing 80% of sales and there are already four competitors in market. If they will expand their business in Europe and Asia also as it is in US, it will definitely make great contribution in JMI’s sales and profit. They should have technologies as per requirement of target countries. They should focus on developing countries.
Second thing is the proper licensing and resources for fulfillment of requirement. Those resources should comply through long term partnership or deal. That will help them to produce these products for long time period.
Collaboration will help them to grow with competitor and market loss will be minimized. That will help them to know the technical advancement level of competitor’s technologies.
Johan Maryland, Inc. (JMI) should have contract with third party manufacturer also that will help them to produce product large quantity which can be export into new market and countries. That will minimize impact of the resources deficiency.
They should have international license to export their product other countries.
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