Assignment 3: The Ideation Process
Institutional Affiliation
Assignment 3: The Ideation Process
Market Analysis for Market Feasibility of Ideation
In the market analysis of the ideation process, qualitative data was used. The data was based on focus groups whose information was captured in questionnaires. The data was also obtained on social media by asking questions by posting on the various social media timelines (Vullings & Byttebier, 2015). Field interviews were also conducted to collect ideas from firms that apply ideation in their planning and strategies. The data included how the companies ensure that every staff member appropriately uses the process in decision making and generation of ideas. Telephone, panel, online community, ethnography, and executive interviews were also conducted to collect the data on individuals’ views about the ideation process and their previous experience.
Potential Threats to the Ideation Process
Inexperienced Facilitation
Ideation requires experience and a firm grasp of the rules for it to work effectively. One should always start by getting a better understanding of the fundamentals before applying it (Dam & Siang, 2019). Ideation is not about a group of individuals who sit and think of how they may change the world. It requires a strict focus on the problem statement and the user.
Uninitiated Team
Ideation tends to bring changes and new order in already existing teams which sometimes results in chaos. However, disruptions are always expected with new ideas and anyone who has not be familiar with the ideation process may be reluctantly oppose it. Before the ideation process the new team in this process should be prepared in advance by facilitators before beginning ideation (Dam & Siang, 2019). The uninitiated teams could cause frustrations, conflicts, and negative team dynamics.
Unfriendly Space
How space is configured thoughtfully affects how people perceive and interact with each other and with their seniors or leaders. The environment where ideation process is conducted should allow people to have a full expression of their ideas and should give equal opportunities to everyone (Dam & Siang, 2019). When ideation space is conducive, then the ideation mind too becomes conducive and vice versa.
Unclear Goals
No should dive into ideation without clear objectives or aims. There must be a clear problem statement, a point of view in which the group of people involved in the process should follow (Dam & Siang, 2019). Setting goals is one of the phases involved in design thinking.
Specific Critical Success Factors
Strategic Focus
The design thinkers in the leadership, management, and planning team are responsible for sparking ideas that are in the form of questions and their solutions. They achieve this through a curious and creative process brainstorming and the worst possible approach (Dam & Siang, 2019). The result of the focus will ensure that the deployment of the process in management is successful.
People
The ideation process should ensure that the personnel or staff members are hired based on merit as well as on talent and personal strengths. They should be organized to have a clear structure that is adaptable to change (Dam & Siang, 2019). Since the ideation process involves creative thinking, the staff members must be in a position to understand the overall company strategic focus, which is also a factor in ensuring the application of the process is successful.
Operations
The ideation process should ensure that the services are aligned to deliver the best customer value. The services should also be explained to each member of staff in detail to understand their responsibilities in creating value. The ideation process should also be documented and controlled by full worker input to ensure the success of its deployment in the company.
References
Dam, Rikke & Siang, Teo. (2019). 14 Barriers to Ideation – and How to Overcome Them. Retrieved from https://www.interaction-design.org/literature/article/14-barriers-to- ideation-and-how-to-overcome-them
Vullings, R., & Byttebier, I. (2015). Creativity in business: The basic guide for generating and selecting ideas. BookBaby.
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