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Marketing helps a company gain competitive advantage and market share Research a national or international medical company that has a competitive advantage Summarize your findings . What specifically has made this program, product, or service a unique or different offering than others in the industry? For your healthcare organization or one you know well, what would you describe is the organization’s competitive advantage in their marketplace? . .

The organization in case is intermountain healthcare which is an American organization present at 180 locations, employing over 33000 people. The company is known for its innovative approach to deliver cutting edge medical services to the customers. The competitive advantage comes from extensive use of technology for enhancement of and bringing efficiency in the services, support from top brass to implement innovation and ability to develop and manage the highest quality healthcare services. The company has been listed among the top few organizations which have used IT as a tool for gaining competitive advantage.
Personalised treatment through latest techniques, cuture of innovation, use of Technology to make the processes more efficient and customer friendly are some of the factors that contribute to competitive advantage,
For an organization in healthcare industry, the best competitive advantage can be achieved through top class customer service which enhances customer satisfaction index. It may include positive outcome, patient friendliness, cost effectiveness, promptness and efficiency of service delivery, tech savviness, data management, patient communication and aftercare to name a few.
 
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