Posted on by Judy

Marketing Question: Of the 4 distinctive characteristics of services, which presents the greatest risk to you when buying a specific service (you choose the service)?

4 distinctive characteristics of services are Intangibility, Inseparability, Variability, Perishability.
As a buyer when buying a service say for example booking a room in a hotel, Intangibility is the one characterstic which worries me alot because nowadays rooms are booked online where various fancy photos are shown without the guarantee that the same thing will be delivered to the customer.
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