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MKT 348 Consumer Behavior Alternative Assignment
Submission Guidelines:
Please find a news article (related to latest news on important companies from around the
world) and write an essay commenting on it. 2. Please email me (na.wen@csun.edu) your essay by 11:59pm, May 19, 2020. 3. APA Format: 3-page minimum (12pt times new roman, double spaced, 1-inch margins on
all sides). 4. Include a link to the news article in your essay.
Instructions:
The discussion is expected to cover the following five issues:
What’s the main story?
Why do you find this article interesting?
How is the article related to consumer behavior? E.g.,
What consumer behavior issues were addressed in the article?
What are the main findings?
What are potential marketing applications of this article? E.g.,
What business decisions would benefit from such information?
What additional research could be done? E.g.,
What additional information can be collected?
• What research method would you suggest in order to collect the additional information?
MKT 348 Consumer Behavior Alternative Assignment
Submission Guidelines:
Please find a news article (related to latest news on important companies from around the
world) and write an essay commenting on it. 2. Please email me (na.wen@csun.edu) your essay by 11:59pm, May 19, 2020. 3. APA Format: 3-page minimum (12pt times new roman, double spaced, 1-inch margins on
all sides). 4. Include a link to the news article in your essay.
Instructions:
The discussion is expected to cover the following five issues:
What’s the main story?
Why do you find this article interesting?
How is the article related to consumer behavior? E.g.,
What consumer behavior issues were addressed in the article?
What are the main findings?
What are potential marketing applications of this article? E.g.,
What business decisions would benefit from such information?
What additional research could be done? E.g.,
What additional information can be collected?
• What research method would you suggest in order to collect the additional information?
MKT 348 Consumer Behavior Alternative Assignment
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