The enterprise in question is a shop selling clothing and accessories for new born children.
For the parents of newborn babies who look for clothing and other accessories, Firstcry is a speciality shop that is a one stop solution for the newborn, unlike the stores who sell few or some of these items, our specialty shop is available at a prime location at the city plaza.
The value preposition is the availability of good quality clothing and all accessories of newborn babies at one shop at competitive price, at a convenient city location.
Values are in form of quality, cost effectiveness and convenience.
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