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Positioning Statement and Motto

Positioning Statement and Motto
In this assignment, you will create a Positioning Statement and Motto for Amazon.com. Use the information listed, as well as your own research, to assess the brand by completing the provided template. At the end of the template, be sure to develop what you believe would be a new or better positioning statement and motto for the brand.

MKT100_Assignment1_Template.docx

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