Qs :Critically evaluate the vision statement, mission statement, and objectives of the Dubai Business School ??. DBS Revised Vision (2017-21) Position Dubai Business School as one of the top 25 business schools in the region by 2020 and among top 10 in the region by 2025, for providing management education. DBS Revised Mission Statement (2017-21) “To be a leading provider of applied business management education in the Middle East Africa (MEA) region.” This mission is accomplished through the following: a. Providing innovative learning environment, b. Integrating academic and industry relevant curricular competencies through globally reputed professional qualifications c. Building character, leadership, and area competencies to enrich the lives of students, UAE males and female residents in all undergraduate, graduate, and professional programs. d. Recruiting and retaining qualified research faculty members who innovate by engaging in ICs in the areas of discipline-based scholarly work (Pure), applied research (practice), and learning pedagogical (instructional) research . e. Creating impact by producing high caliber employable graduates who possess multi-disciplinary knowledge with global perspective, character & leadership competencies that enable them to make meaningful contributions to the different organizations in MEA region. f. Strengthening student and faculty collaboration with society for lifelong, self-directed learning through collaborative research, consultancy, and professional development services as dictated by the dynamic business environment

The vision statement of Dubai Business School is highly focused as it highlights the medium-term and long-term goal of the school which is to be in one of the top ranks in the region in providing management education. It articulates the firm’s strategic intent and provides inspirational goal to remain focused.
The mission statement clearly highlights what the organization intends to do to achieve its vision by listing down various academic, leadership, research, student, faculty and other employee related objectives. It is a much descriptive version which loses focus with information overload. Rather, it would have been concise and clearly focused on what the organization is planning to do.
 
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