The vision statement of Dubai Business School is highly focused as it highlights the medium-term and long-term goal of the school which is to be in one of the top ranks in the region in providing management education. It articulates the firm’s strategic intent and provides inspirational goal to remain focused.
The mission statement clearly highlights what the organization intends to do to achieve its vision by listing down various academic, leadership, research, student, faculty and other employee related objectives. It is a much descriptive version which loses focus with information overload. Rather, it would have been concise and clearly focused on what the organization is planning to do.
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