Posted on by Judy

Visit their website (www.chipotle.com) Respond to Questions: 1. Describe how Chipotle delivers value. 2. Is Chipotle’s value proposition attractive to you? Why or why not? (Be sure to use concepts from the text). 3. Review the mission statement a) Are all the elements present in the mission statement? Explain b) Does the mission statement appear to line up with their value proposition? Explain

1. How Chipotle elivers value:
Chipotle is commited to delivering value to customers by providing healhty and fresh food which high nutritional facts.
Chipotle provides food according to customers diet plan and nutrition calculation. This is an unique service of Chipotle.
2. Is Chipotle’s value proposition attractive to you:
Yes Chipotle’s value proposition is attractive as they are doing business by taking care of customer’s health and motivating their customer’s to eat healthy and fresh food. Chipotle grows the vegetable in healthy soil. Because of this, customer gets assurity of freshness and nutrional facts of the food. This is quiet attractive to health concious people.
3. Mission statement: Food With Integrity
a. All elements are not available in the mission statement of Chipotle. Ideally the mission statement should clearly explains the reason of existance of the business. Chipotle’s mission statement is not clearly explaining the reason of their existance. Also, long term goals are missing in this mission statement.
Effective mission statement includes most the elements from following nine elements.
a.1 Function of the business
a.2 Target Consumers
a.3 Target Region
a.4 Values
a.5 Technology
a.6 Policy regarding relationship with employee
a.7 Strategic Positioning
a.8 Financial Objectives
a.9 Public image of the company
b. Mission statement is in line with their value proposition but it is not explaining many important things. Chipotle is commited to providing nutritional food and their mission statement is pointing out their commitment.
 
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