Posted on by Judy

Referring to a SWOT analysis, separately name a strength, weakness, opportunity, and threat for Starbucks. Which of the three strategies referenced would you recommend and what would be a potential downside of choosing this strategy? Explain.

Strength of Starbucks: A very strong global brand image
Weakness of Starbucks: Products can be easily copied
Opportunity of Starbucks: Global expansion into developing countries of Asia and Africa
Threat of Starbucks: Stiff competition from local cafe selling coffees at a lower price
Strategies
1. Must focus on global expansion into developing countries
2. Focus on quality and come up with innovative products
3. Should trademark and go for intellectual property protection to safeguard its products
Potential downfall:
1. A quick global expansion may compromise on the quality of products
2. Developing countries might not be able to afford the high price point of Starbucks
 
“Looking for a Similar Assignment? Get Expert Help at an Amazing Discount!”

What Students Are Saying About Us

.......... Customer ID: 12*** | Rating: ⭐⭐⭐⭐⭐
"Honestly, I was afraid to send my paper to you, but splendidwritings.com proved they are a trustworthy service. My essay was done in less than a day, and I received a brilliant piece. I didn’t even believe it was my essay at first 🙂 Great job, thank you!"

.......... Customer ID: 14***| Rating: ⭐⭐⭐⭐⭐
"The company has some nice prices and good content. I ordered a term paper here and got a very good one. I'll keep ordering from this website."

"Order a Custom Paper on Similar Assignment! No Plagiarism! Enjoy 20% Discount"

Related posts:

  1. How might SWOT Analysis and competitive Analysis helpful for Nestle Company’s organization.
  2. Starbucks Swot Analysis
  3. The Global Customer and Buyer (Module 3) What is the customer value and value equation in your proposed market for your proposed product offering? Explain the Diffusion Theory and Adoption process for your product offering within the country. Global Market Segment, Global Targeting and Global Product Positioning (Module 4) Identify the market segmentation method that you will use within your target country; geographic, demographic, psychographic, etc. Identify the criteria for targeting specific customers and explain your target market strategy Define your product positioning within the country and why it will be most effective. Competitive Analysis and Strategy (Module 4) Industry analysis that influences competition in the country – conduct a 5 Forces Analysis Who are the competitors and what are their strengths and weaknesses What is your company/product competitive advantage and strength over these competitors Based on these strength(s), how will you use them as a strategic position in this market?
  4. Identify the SW of Starbucks Research the company online and go to their website and identify 2-4 Strengths and 2-4 Weaknesses. Remember, it is a strength if they have something internally that their competitors do not. It is a weakness if their competitor has something they don’t. My top 5 list of things to look at include: Patents, copyrights and trademarks Brand name and equity Financial strength People Location Use the following headings: Strengths: Bullet point the Strengths, then write several paragraphs with facts that support your bullet points. Weaknesses: Bullet point the Weaknesses, then write several paragraphs with facts that support your bullet points