Posted on by Judy

Select a product with which you are familiar. Discuss the intermediaries you think were used in bringing the product to market. Specify the services you think each of the intermediaries provided, and explain why that service was valuable in bringing the product to market.

The product that we would be considering here is Apple I Phones.
The intermediaries that were used were:
Wholesalers
Distributors
Retailers (both online and offline)
There are mainly 3 types of functions and services that these intermediaries provide namely:
Adding transactions value in the entire chain
They help in logistics i.e. transferring of one goods form one place to another.
Facilitation is also provided.
These services are important because they help in ensuring that supply chain management is in place, goods are transported form one place to another and the final product reaches the end customer. They ensure that any inconvenience is not provided to the customer and I Phone reaches the wholesaler to the end customer. These services help in analyzing the market efficiently, helps in research to optimize the process, safe packaging of phones and then logistical support makes it possible for the phone to reach the final customer. Online retailers such as Amazon facilitate the customer to buy the product i.e. I Phone online as well and wholesaler ensures that packaging is robust enough to make the phone reach the customer safely.
 
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