Posted on by Judy

select and describe a target market for this service, applying STP theory, and providing this market with a suitably catchy segment name, *(eg such as DINKS – Double Income No Kids or similar new label).

1. AIDA, DAGMAR and the Hierarchy of Effects are all models of advertising. For each model, find one campaign or […]
 
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  1. For this class, you will be working with a real company or a fictitious one of your own creation that is in a market domain or segment of an industry with which you are familiar. Examples of industries include transportation, healthcare, manufacturing, or the service industry. For this discussion, propose your market domain and explain the reason you selected this market domain. Describe your research approach and your sources of information. What challenges will there be in researching this market domain? Provide substantive feedback to at least two other students in the class on their market domain selection.
  2. From the real national market, select any company of your choice, wishing to go global. Critically analyze the chosen company based on the following questions.
  3. Select and describe a product or service.
  4. Select feminist theory or empowerment theory. Summarize the underlying principles and values of the theory in 3 to 4 brief sentences.