Sesnie Builders builds 1,500-square-foot Sesnie Builders would like to earn a profit of 14% of the variable cost of each home sale. starter tract homes in the fast-growing suburbs of Hartford. Land and labor are Similar homes offered by competing builders cheap, and competition among developers is sell for $203,000 each. fierce. The homes are “cookie-cutter,” with Read the requirements. any upgrades added by the buyer after the sale. Sesnie Builders’ cost per developed sublot are as follows: EEE (Click the icon to view the costs.) Requirement 1. Which approach to pricing should Sesnie Builders emphasize? Why? Sesnie will need to emphasize a Y approach to pricing. Because the tract Control V stiff competition, Sesnie will Y homes are over pricing Show transcribed image text Sesnie Builders builds 1,500-square-foot Sesnie Builders would like to earn a profit of 14% of the variable cost of each home sale. starter tract homes in the fast-growing suburbs of Hartford. Land and labor are Similar homes offered by competing builders cheap, and competition among developers is sell for $203,000 each. fierce. The homes are “cookie-cutter,” with Read the requirements. any upgrades added by the buyer after the sale. Sesnie Builders’ cost per developed sublot are as follows: EEE (Click the icon to view the costs.) Requirement 1. Which approach to pricing should Sesnie Builders emphasize? Why? Sesnie will need to emphasize a Y approach to pricing. Because the tract Control V stiff competition, Sesnie will Y homes are over pricing
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