Case: Culinarian Cookware: Pondering Price Promotion (2009)
Should Culinarian run a 2007 price promotion? If so, what should be the specifics of such a promotion (e.g. product scope, discount rate, timing, communication)?
Was the 2004 promotion profitable? Calculate the profitability using Brown’s logic and then calculate the profitability using the consultant’s model. How would you calculate the profitability?
DUE 7PM PACIFIC TIME, 1 PAGE LONG, ANSWER THE QUESTIONS BY NUMBER. PARAGRAPH/BULLET POINTS
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