Social Media Audit
The site that you will be analysing will be http://www.landscaping.ie1. Introduction – a brief outline of who they are, what their current Social Media presence and strategy is, who their audience is and where they are online2. Research – get as much information on the current state of their Social Media presence and strategy • Know Their Business:i. Identify their Product/servicesii. Identify what social media platforms they are oniii. Identify what they are currently doing on those platformsiv. Gather data on how they are performing on those platforms• Know Their Customer:i. Identify their target audience and describe themii. Identify where their customers can be found on social media platforms• Know Their Competition: Analyse their Competitioni. Provide a competitive analysis of at least 1 direct competitor• Know Their Goals: What do they want their customers to do?i. What Goals/CTAs is their site designed to have visitors doii. What Goals/CTAs are their existing social media platforms designed to have visitors do3. Analysis – based on your research above,• Are they targeting the right audience• Are they on the right platforms• Are they utilising those platforms effectively• Are they engaging with their customers4. Conclusion – what should their next steps be• Based on your analysis above, sum up what their next steps should be … this could be used for an Executive Summary of a Social Media Marketing StrategyDocument should be based on the above sections … Introduction, Research, Analysis and Conclusion … pretend you are presenting this work to the company you are auditing … make sure you would feel proud to deliver the audit to them.While there is no firm maximum or minimum word limit, you should be aiming for 2000
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