SOE11440 Marketing within the Global Economy

A major multinational corporation has appointed you as an economic advisor. You are requested to compile a report regarding the macroeconomic environment in two countries where the firm operates and explain how it might affect the company’s economic activity.

Project specifications

2. The two countries must be chosen from section C below as follows: one country from List 1 and one country from List.

Your report must include:

e. An analysis of the foreign trade policy instruments (international trade agreements) for the two countries and their impact on firm’s economic activity. You should include here an analysis of the exchange rates (Section D, indicator 8).

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