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Week Four Analysis of Starbucks: This week we continue the analysis of Starbucks. Using each of the terms from the Week 4 Conceptual Inventory as a header, provide an analysis of Starbucks relative to that term. In summation, provide a narrative of where you believe Starbucks has it right and where they could improve; along with the reasons why.
Terms to address: -Generic Competitive Strategies -Shareholder Value -Related Diversification -Unrelated Diversification
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