Using UK English not American
Intro 1000 words
What is strategic management, and why is it important? 10000 words
Why not profits struggle to do effective strategy management , and where do they go wrong? 12000 words
What basics should not for profits do? 10000
What do great not for profits do and why do they work? 11000
Summary. 6000 words.
Anonymous examples only if referencing example organisations.
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