The video is an advertisment to promote Crest 3D Whitestrips which is a teeth whitening product from Proctor & Gamble. The advertisment shows how teeth get stained due to consumption of food and provides an example of coffee created surface stains. It offers to remove all kinds of stains – surface or deep, which are difficult to removed by a toothpaste by applying the strips to the teeth. It highlights how the stains can be safely removed while protecting the enamel, which requires around 500 $ if whitened through treatment. In the end, the selling statement highlights that if one is not whitening, he/she is yellowing with a caption “Life opens up with a whiter smile”.
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