The consumer choice is a very important aspect of each and every business and it is the objective of the business to understand the choice of the consumer but again, the process is complex because the choice is ever changing and depends on a lot of various factors. There are various theories regarding this process but as conveyed that none of them can be considered as constant because of the changing nature. The process can generally be stated as a decision making process and the decision is taken by the consumers by assessing and analyzing various market factors which will make the process successful. There are various personal and environmental factors too which is responsible for the deciding the purchase decision, the product is a factor wrong with the target audience who wants to purchase along with the competition of the product and many more.
If we look at the three perspectives of consumer choice namely, emotional, attitude-based, and attribute based then we can state that emotional based consumer choice depends primarily on the immediate response of the consumer towards the product or service. The seller in this context should help the consumer understand and visualize the feeling during the purchase and even after the purchase that will help the emotional attribute. Attitude based choice is dependent on the attitude of the mass or the general attitude, impression of the product and generally attributes are not compared. Attribute based process from the name itself states that the choice is made based on the knowledge of the attributes of the alternatives that are available in the industry. The process is very much valid and justified because the process involves a lot of effort to decide and hence the decision is considered to be fruitful.
“Looking for a Similar Assignment? Get Expert Help at an Amazing Discount!”
What Students Are Saying About Us
.......... Customer ID: 12*** | Rating: ⭐⭐⭐⭐⭐"Honestly, I was afraid to send my paper to you, but splendidwritings.com proved they are a trustworthy service. My essay was done in less than a day, and I received a brilliant piece. I didn’t even believe it was my essay at first 🙂 Great job, thank you!"
.......... Customer ID: 14***| Rating: ⭐⭐⭐⭐⭐
"The company has some nice prices and good content. I ordered a term paper here and got a very good one. I'll keep ordering from this website."
