The marketing plan has a profound effect on an organization’s marketing communications. It helps managers analyze and improve all company operations, including marketing and advertising programs. It defines the role of advertising in the marketing mix. It enables better implantation, control, and continuity of advertising programs, and it ensures the most efficient allocation of IMC Dollars. Since marketing drives a company’s income, the marketing plan may well be its most important document. The marketing plan assembled relevant facts about he organization, it’s market, products, services, customers, competition, and so on. It forces all departments to focus on the customer. Finally, it lists goals and objectives for specified periods of time out the precise strategies and tactics to achieve them. Roll over the items to read the hints if the item is part of the marketing plan or a concrete example. Then, place each item in the appropriate space on the chart. https://media.cheggcdn.com/media%2Fd8a%2Fd8af4137-8443-4056-85eb-a1ff339cfe15%2Fimage Need-satisfying objectives Sales-target Taylor’s beautiful shoes Company history Marketing tactics Satisty desire for growth of 15% Situation analysisThe beautiful shoe* Marketing strategy Part of the Marketing Concrete example Activity Plan Create a factual statement of the organization’s current situation and how it got there Set specific targets for how much brand sales will increase next year Offer most beautiful line of women’s shoes Identify the target market, determine the position develop the marketing mix for each target market Pay a music star to wear the shoe brand at the MTV Music Awards