Posted on by Judy

The psychological noise is one of the most critical barriers that negatively influence the reception and the interpretation of the promotional messages. It involves competing advertising messages and / or distracting thoughts. Marketers can implement the following strategies in order to overcome psychological noise: Apply the redundancy principle. Use contrast by determining the appropriate appeals that will draw the customers attention, by accentuating surprising outcome, and by increasing sensory input. Rely on digital technologies to design and personalize the messages. To conclude, positioning and providing value are the most efficient ways to make sure that the target audience will receive and will rightly interpret the promotional messages. Do you agree with the post if yes why?

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  1. Psychological noise includes competing advertising messages or distracting thoughts that can affect the reception of the promotional message. Most consumers receive a lot of advertising messages every day. The clutter of competing business information constitutes a psychological noise. In order not to be disturbed, people subconsciously shift their attention to the information they are interested in or experienced and ignore information that is not of interest. Strategies that marketers can use to overcome psychological noise – Repeated exposure to an advertising message (principle of redundancy) – Purchase advertising replacement in professional media with less psychological noise. Advertising should be developed in such a way that it separates marketers’ advertisements from those of competitors. – Customizing messages via monitoring on digital technologies – Effective positioning and unique selling propositions – Encouraging the message recipient to provide feedback also improves the effective communication. – Ensure that a promotional message stands out and is received and decoded appropriately by the target audience. Do you agree with the post if yes why?
  2. According to the textbook, psychological noise is akin to static in radio transmission. It interferes with and distorts the message. This can occur if many similar advertisements are beamed to the audience in quick succession, so that in the end none of the messages is understood or absorbed. This can occur if the recipient is engrossed in his or her thoughts and the message is not even received subconsciously. It can also happen if the advertisements of similar competing products are broadcast in succession. In this case the USP of one may be attributed to the other and vice versa. Strategies that Marketers use to overcome psychological noise are: Repeating the same message using text and graphics in the same advertisement Various digital technologies enable the marketer to monitor the recipient’s access to the message and further enables the marketer to manipulate the message in a relevant manner depending on the profile of the recipient. The most effective way of combating psychological noise is product positioning and unique selling proposition of the product. This enables the product message to reach the recipient and to be correctly decoded by the recipient. Do you agree with the post if yes why?
  3. According to the textbook, psychological noise is akin to static in radio transmission. It interferes with and distorts the message. This can occur if many similar advertisements are beamed to the audience in quick succession, so that in the end none of the messages is understood or absorbed. This can occur if the recipient is engrossed in his or her thoughts and the message is not even received subconsciously. It can also happen if the advertisements of similar competing products are broadcast in succession. In this case the USP of one may be attributed to the other and vice versa. Strategies that Marketers use to overcome psychological noise are: Repeating the same message using text and graphics in the same advertisement Various digital technologies enable the marketer to monitor the recipient’s access to the message and further enables the marketer to manipulate the message in a relevant manner depending on the profile of the recipient. The most effective way of combating psychological noise is product positioning and unique selling proposition of the product. This enables the product message to reach the recipient and to be correctly decoded by the recipient. Do you agree with the post if yes why?
  4. Summarize the characteristics and abilities of sound level meters (SLMs) and noise dosimeters and how they can be used to evaluate noise exposures at a facility